About Us Philosophy BBP designs Urbanomic™ (urban + ergonomic) products featuring hip styles, colors and functionality while never compromising on quality, your back, or your wallet.  BBP also realizes the importance of helping our community and is dedicated to donating a portion of our profits to local, national and international non-profits.  How It All Started Sean Lee founded BBP in 2005 after suffering for 9 years with 3 herniated discs. While working as a consultant, he carried heavy laptops and wanted a better bag. Sean decided to combine backpack straps with a low riding messenger style laptop bag creating an urban inspired super ergonomic bag now called the Hybrid Hamptons.  It reduces strain on your "bum" (bad) back as it hangs low on your "bum"…hence the name  "bum back pack" or BBP.  Credit Sean would personally like to thank everyone who helped create BBP.  Apologies for the blanket credit, but there were just too many to mention who gave great ideas or simply words of encouragement.  However, a special nod to JC, the man upstairs, and family. Supported Charities BBP strongly believes in giving back to the community.  BBP supports several local, national, and international non-profits and churches that focus on fighting poverty and oppression.  As part of the "Got Yo Back Pack" campaign, BBP's donated a significant number of backpacks to those in need during these tough economic times.  Corporate Address (sorry, no retail BBP store yet) BBP Industries, LLC 244 5th Ave. Suite L241 New York, NY 10001 Fax - 212.931.8539   FREE GROUND SHIPPING on orders over $25! Continental US only.